Wildlife tourism is more focused on observing and interacting with the animals and plants in their natural habitation.

Over the years, there has been dramatic and rapid growth worldwide with the advent of sustainable tourism and eco-tourism.
As a tourism destination, wildlife is the key signature tourism product that Kenya offers with close to 411 Protected Areas.

These Cover 12%  of the country’s terrestrial area and 1% of its marine area. Out of that, 23 are national parks, 28 are national reserves and 4 are marine national park which is situated within local community surroundings. In addition, according to the Kenya Wildlife Service, other than the protected areas, nearly 70% of Kenya’s wildlife lives outside of the protection of the national parks and reserves.

This has consequently resulted in the creation of private reserves that also offer protection to the wild animals but also sanctuaries where travelers can view wildlife. So far there are at least 15 such conservancies in north Kenya alone.